Jovem Guarda (“young guard” ) was a very popular movement, behavior and style during the 60’s and 70’s in Brazil. It was primarly  a musical television where the members of the show would sing music influenced by the American rock n’ roll of the late 1950s and British Invasion bands of the 1960s. The host of the show was Roberto Carlos, the most famous Brazilian singer from all times, Erasmo Calors and Wanderlea, also famous singers.

The style became popularly known as “iê-iê-iê”, mostly based on the popular “yeah” inspired by the Beatles’ “she loves you yeah yeah yeah”. Back then, this music style was considered a lesser genre than Bossa Nova but in spite of it, Jovem Guarda  became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period.

The spread of the rock led to the artists who performed in the program were depreciated on charges of sold and Americanized by a section of the public preferred the songs of the festivals and then Tropicalia. Thanks to Jovem Guarda Brazilian rock began to be recognized throughout South America. The style of the songs were romantic and unconcerned with politics, which led many intellectuals to mock and be against the program that never spoke out against the dictatorship.

Check it out our top10 Jovem Guarda:

1- Quero que Vá Tudo pro Inferno – Roberto Carlos

2- Pode Vir Quente que Eu Estou Fervendo – Erasmo Carlos

3- É Tempo do Amor – Wanderléa

4- Estupido Cupido Celly Campelo

5-  Festa de Arromba – Erasmo Carlos

6- Você Pediu e Eu Já Vou Daqui – Antonio Marcos 

7-  O Pão – Reginaldo Rossi

8- Coração de Papel – Sérgio Reis

9- Meu Bem – Ronnie Von

10 – Meu Bem Não me Quer – Renato e seus Blue Caps